Musicians Will.I.am and Angelique Kidjo were among the celebs gathered at the United Nations Thursday to launch a new campaign designed to cut global poverty in half by 2015.
According to the Associated Press, Will.I.am and his Black Eyed Peas group member apl.de.ap performed a new song written for the Global Call to Action against Poverty called “in my name” outside the UN, where world leaders are gathered this week.
“It’s calling individuals to realize their power in solving global poverty and ending world hunger,” Will.I.am sang. “Enforcing the politicians to keep what they promised and picking the world leaders that will lead the world honest.”
“How can we continue this injustice and move forward, how can we prepare the next generation not to repeat the same mistakes that are happening today?” said Kidjo, who is from Benin. “As an African artist, as an African mother, as an African person I cannot just standby.”
Also on hand Thursday was actress Kristin Davis, model Elle Macpherson, Queen Rania Al Abdullah of Jordan, U.N. Secretary-General Ban Ki-moon and economist Jeffrey Sachs.
YouTube launched a new channel on its site Thursday where users can upload a video stating their name, home country, and a message to their government about the need to meet the poverty goals.
Steve Grove, head of news and politics for YouTube, said the company will accept videos until Nov. 1, at which point Will.I.am will mash up all the videos into another version of the song. He then will present it to world leaders and broadcast it directly to the U.N.