Russell Simmons rolled out his new menswear collection Friday at the Argyle Culture Fashion Show, which was held at the Setai Hotel in South Beach, Fla.
The line of sporty suits, pinstriped shorts and argyle V-neck sweaters caters to the 25-and-over urban crowd, according to the Associated Press. The goal is to mix urban aesthetics with traditionally professional and preppy attire.
“I want to create a line to reach out to those guys who are not young men anymore but who want to still be part of that urban lifestyle,” said Simmons, who turned 51 on Saturday.
Among other pieces in the show were plaid shorts, free-flowing jackets and classic five-pocket pants created in materials like wool and cotton blends, reports the AP.
Celebs attending the show included “American Idol” stars Ryan Seacrest, Simon Cowell and Randy Jackson, as well as actress Gabrielle Union.
“Russell is so amazing and such an inspiration,” said Union, who sat near the runway. “I am just honored to be here in his support and to celebrate his birthday.”