Ice Cube is making another foray into television as the writer and executive producer of an hour-long buddy cop comedy for NBC.
According to the Hollywood Reporter, the artist’s production company Cube Vision has teamed with Universal Media Studios to produce the untitled project. The rapper’s Cube Vision partner Matt Alvarez will also serve as an executive producer.
NBC Entertainment and Universal Media Studios chairman Ben Silverman said he had been aggressively pursuing Cube to create an action comedy for the Peacock.
“As we continue to expand our roster of diverse talent both on-camera and behind the camera, a guy like Ice Cube, who’s multitalented, is someone we really wanted to be in business with,” Silverman said. “He’s had an amazing career, to have gone from NWA to this.”
Cube is not attached to star in the project, but NBC brass is hoping that the hip-hop star, actor and writer will put in some face time down the line, perhaps even in the pilot.
“We really want to capture his voice and his eye for talent, and his producing acumen,” Silverman said. “If he appeared in the pilot or series, we’d be really excited about that.”
Cube’s TV resume includes serving as an executive producer for Showtime’s version of “Barbershop,” and for the FX reality series “Black. White.