Island Def Jam is moving up by a day the release dates for Ludacris’ “Theater of the Mind” and Kanye West’s “808s & Heartbreak,” in what it says is an attempt to capitalize on the Thanksgiving shopping weekend.
Both albums were due Nov. 25 but will now arrive off-cycle on Monday, Nov. 24 in both physical and digital formats.
Each project has already spawned a hit. Ludacris’ “One More Drink” co-starring T-Pain is No. 34 on Hot R&B/Hip-Hop Songs, while West’s “Love Lockdown” has already peaked at No. 3 on the Hot 100.