The third season debut of BET’s original series “Keyshia Cole: The Way It Is” has just become the network’s most watched original series season premiere telecast of all time.
A total of 1.4 million households and 1.94 million viewers tuned in on Tuesday night (Nov. 11), giving the show’s season debut a 1.54 coverage rating, according to Nielsen Media Research.
The premiere posted a 10% increase in viewing among households compared to last year’s premiere, maintaining the series’ consistent year-to-year household growth with each season premiere (1.18 million and 1.24 million households for season one and two, respectively).
Additionally, episode two of “Keyshia Cole” aired immediately after the premiere and built on those strong lead-in numbers, scoring a 1.67 coverage rating and drawing 1.5 million households and 2.0 million viewers. Episode two of season three now stands as BET’s No. 1 original series telecast so far this year.
Season three of “Keyshia Cole: The Way It Is” finds the family making progress and discovering their own personal paths. Frankie, Neffie and Keyshia attempt to truly step above their past hurts. During the process, Keyshia finds herself on the path to becoming the woman she is destined to be, leading her family and her business down the road to success. This new path also opens Keyshia’s heart and she is finally ready to allow herself to find love again.