ABC Radio Networks has locked in a multi-year deal with Michael Baisden for his nationally-syndicated The Michael Baisden Show, currently the top-ranked Urban afternoon program in the country.
“Michael’s show has developed one of the most loyal audiences in radio today and his consistently strong ratings have made him a brand of choice for key advertisers,” said Jim Robinson, President of ABC Radio Networks. “Renewing our original agreement was a priority and positions us for substantial success in the years ahead.”
Baisden broadcast his show live from two of the presidential debates and President-elect Obama became a regular guest of the program through the primary season and months leading up to the general election. Baisden’s election results broadcast in Miami drew a live audience of more than 5,000 Florida voters and the show’s guests included Donna Brazile, Forrest Whittaker, Denzel Washington, Michelle Obama, Will Smith, Gayle King and Spike Lee.
“Our show has come so far in such a brief period of time yet I know the best days are still ahead of us,” said Baisden. “Connecting with my listeners and providing them a forum is what drives me each and every day. I’m thrilled to know I’ll be taking the program to the next level and reaching even more listeners with the same phenomenal team.”
The Michael Baisden Show launched in syndication with ABC in 2005 and has grown to 68 affiliates. It holds the number one position in its slot in key markets such as New York, Philadelphia, Detroit and Washington, D.C.