Taco Bell wants its hand in 50 Cent’s pockets. The fast-food chain reportedly filed a counter suit against a $4 million federal lawsuit Fif filed this past July. The suit accused Taco Bell of using his name to sell tacos.
Lawyers for Taco Bell are reportedly trying to use Fif’s bad ass image against him in the court filings- referring to the Queens rapper as a “self-described former drug dealer and hustler” in court filings.
“Jackson has used his colorful past to cultivate a public image of belligerence and arrogance and has a well-publicized track record of making threats, starting feuds and filing lawsuits,” Taco Bell lawyer Robert Lehrburger wrote in the filings. “At the same time, Jackson holds himself out as a giver to charity and one who wants to give back to his community. This lawsuit is another of Jackson’s attempts to burnish his gangsta rapper persona by distorting beyond all recognition a bona fide, good faith offer that Taco Bell made to Jackson.”
Taco Bell initially asked Fif to change his name to 79 Cent, 89 Cent or 99 Cent for one day as part of a new promotion. The restaurant promised to give $10,000 to Fif’s favorite charity if he rapped his order from a drive-thru window. Fif then filed a suit for trademark infringement, accusing TB of cooking up a publicity stunt by including his name in the promo.
Fif’s attorney, Peter Raymond had no comments regarding the counter suit. “It makes me wonder why they would decide to use his name in their ad campaign if they think he’s such a bad character,” Raymond told New York’s Daily News.