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‘HOUSE OF PAYNE’ NO. 1 IN BLACK HOMES December 9, 2008

Filed under: Entertainment — Ryann Hayman @ 11:35 am
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Tyler Perry’s House of Payne” is running in the middle of the pack when it comes to cable sitcoms, but among the African-American audiences it targets, it tops anything else on television, reports Broadcasting & Cable.


       Among African-American adults age 18-34, 18-49 and 25-54, “House of Payne” is the No. 1 show in all of network primetime, all of cable and all of syndication, according to its live-plus-seven (people who watch a DVR, VOD, or PC viewing of the show within seven days of its airing), season-to-date and gross-average-audience. The rating includes double-runs on stations and its cable run on TBS.           

       In primetime, “House of Payne” beats such ratings giants as “Grey’s Anatomy,” “Dancing With the Stars,” “Desperate Housewives” and “CSI” in all African-American adult demographics, notes the trade publication.       

       Among syndicated shows in black households, “Family Guy” comes closest to “House of Payne” at a 4.9 among adults 18-34. Among adults 18-49, NBC Universal’s “Maury” inches out “Family Guy” at a 4.2 to a 4.1. And among older African-American audiences “Judge Judy” and “Oprah” are in third and fourth at a 5.1 and 4.3, respectively.      

       In primetime, Fox’s “Family Guy” is “Payne’s” closest competition among African-Americans 18-34 at a 5.2. ABC’s “Grey’s Anatomy” wins third place among African-Americans 18-49 at a 5.2, followed by CBS’ “60 Minutes” at a 4.8. And among older audiences, “CSI: Miami” takes third at a 6.5, followed by “CSI” at a 6.1.


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