The Body By Milk campaign — famous for putting white mustaches on celeb endorsers — has teamed up with five-time Grammy winner Usher for the Body By Milk got noise? music video program.
Twenty lucky teens will get the chance to direct and produce music videos for Usher, collaborating with the star from video concept to final cut.
“I am so excited to be the first artist involved with the Body By Milk got noise? music video program, as it gives me another way to give back, inspire young people and also reinvent music videos,” said Usher. “It also sends out a message to my fans about the importance of healthy living. That’s something I believe in and want teens to recognize.”
Through Jan. 31, teens ages 13 – 18 can apply online at http://www.bodybymilk.com. No experience is necessary, and participation is free.
Usher will be on set to collaborate and perform with the two teen crews, who will get seven days to create, shoot and edit his music video. After shooting wraps, the two teen-created music videos and the original studio-created version will then be showcased online at http://www.bodybymilk.com.
America will view and vote for their favorite music video from April 1-30, 2009. In addition to bragging rights, the winners will score V.I.P. Usher concert tickets, Final Cut Pro editing software and Apple MacBook Pro laptops to continue creating after the final cut.